Overview
DESAKALAPATRA gave me the opportunity to work across a diverse portfolio of brands, each with different audiences, industries, and marketing objectives. Throughout my two-year journey, I progressed from Social Media Specialist to Project Manager, taking on greater responsibility across project management, social media, influencer marketing, and campaign execution. I worked closely with clients, internal teams, and influencers to deliver campaigns through careful planning, cross-functional collaboration, and efficient execution.
Career progression
2024 - Social Media Specialist
Developed and executed platform-specific content strategies while managing multiple client accounts across a diverse portfolio of brands.
2025 - Project Manager & Influencer Marketing
Served as the primary client contact, translating business goals into actionable plans while coordinating communication across clients, influencers, and internal teams.
Coordinated project timelines, tracked deliverables, and prepared creative briefs to ensure campaigns remained organized and on schedule.
Reviewed creative deliverables and maintained quality standards to ensure every project aligned with client expectations.
Managed influencer partnerships from outreach and briefing through campaign execution and reporting, ensuring every collaboration aligned with brand objectives.
2026 - Campaign & Influencer Marketing
Led integrated marketing campaigns by coordinating creative production, influencer collaborations, and campaign execution from planning through launch.
Promotional Campaigns
Chinese New Year Lucky Draw · Valentine’s Dining Experience · Kartini Day Promotion · Ramadan Special Menu · Secret Phrase Promotion
Created seasonal and promotional campaigns that encouraged visits, participation, and customer engagement.
Blood Donation · Sunday Market · Mat Pilates · Yoga · Creative Activity
Introduced new experiences to the brand through community events, wellness sessions, and creative activities, giving different audiences reasons to visit.
Influencer Collaborations
Creator Sourcing · Outreach · Coordination · Hosting
Matched brands with creators who could naturally speak to their audience, from food and lifestyle creators to travel and wellness profiles. Managed the process from finding and contacting creators through to coordinating and hosting their visits.
LUSI & PAKAN Bali
Creators around food, lifestyle, and wellness with a strong Bali-based audience.
LUSI & PAKAN Tabanan
Food, lifestyle, and travel creators who could introduce the Tabanan location to a wider Bali audience.
ODIKA Lovina Villas
Travel and lifestyle creators focused on Bali stays, destinations, and experiences.
FNL Nourish
Creators within healthy food, fitness, wellness, and active lifestyle communities.
Creator-led Content
Concept Development · Content Planning · Talent Coordination · Production · Content Execution
Worked with creators as on-camera talent to produce lifestyle content that showed what experiencing the brand could actually feel like.
Behind the Scenes at DESAKALAPATRA
A collection of moments from shoot days, client projects, and everything in between.
