DESAKALAPATRA

DESAKALAPATRA

DESAKALAPATRA

DESAKALAPATRA

Overview

DESAKALAPATRA gave me the opportunity to work across a diverse portfolio of brands, each with different audiences, industries, and marketing objectives. Throughout my two-year journey, I progressed from Social Media Specialist to Project Manager, taking on greater responsibility across project management, social media, influencer marketing, and campaign execution. I worked closely with clients, internal teams, and influencers to deliver campaigns through careful planning, cross-functional collaboration, and efficient execution.

DESAKALAPATRA gave me the opportunity to work across a diverse portfolio of brands, each with different audiences, industries, and marketing objectives. Throughout my two-year journey, I progressed from Social Media Specialist to Project Manager, taking on greater responsibility across project management, social media, influencer marketing, and campaign execution. I worked closely with clients, internal teams, and influencers to deliver campaigns through careful planning, cross-functional collaboration, and efficient execution.

Career progression

2024 - Social Media Specialist

Developed and executed platform-specific content strategies while managing multiple client accounts across a diverse portfolio of brands.

2025 - Project Manager & Influencer Marketing

Served as the primary client contact, translating business goals into actionable plans while coordinating communication across clients, influencers, and internal teams.

Coordinated project timelines, tracked deliverables, and prepared creative briefs to ensure campaigns remained organized and on schedule.

Reviewed creative deliverables and maintained quality standards to ensure every project aligned with client expectations.

Managed influencer partnerships from outreach and briefing through campaign execution and reporting, ensuring every collaboration aligned with brand objectives.

2026 - Campaign & Influencer Marketing

Led integrated marketing campaigns by coordinating creative production, influencer collaborations, and campaign execution from planning through launch.

Brand Highlights

Brand Highlights

LUSI & PAKAN Bali

Food & Beverage

LUSI & PAKAN Tabanan

Food & Beverage

ODIKA Lovina Villas

Hospitality

FNL Nourish

Food & Beverage

Ammatti

Garment Manufacturing

Rumah Anak Bulan

Education

Komodo Archipelago

Travel & Tourism

Bali Land Rover Tour

Travel & Tourism

Projects Restaurant

Food & Beverage

Projects Coffee

Food & Beverage

Rocky Fast Cruise

Travel & Tourism

Bali Rural Commune

Tourism

SAGA

Food & Beverage

Social Media Works

Social Media Works

Marketing Campaigns

Marketing Campaigns

Promotional Campaigns

Chinese New Year Lucky Draw · Valentine’s Dining Experience · Kartini Day Promotion · Ramadan Special Menu · Secret Phrase Promotion

Chinese New Year Lucky Draw · Valentine’s Dining Experience · Kartini Day Promotion · Ramadan Special Menu · Secret Phrase Promotion

Created seasonal and promotional campaigns that encouraged visits, participation, and customer engagement.

Created seasonal and promotional campaigns that encouraged visits, participation, and customer engagement.

Community, Wellness & Lifestyle Events

Community, Wellness & Lifestyle Events

Blood Donation · Sunday Market · Mat Pilates · Yoga · Creative Activity

Blood Donation · Sunday Market · Mat Pilates · Yoga · Creative Activity

Introduced new experiences to the brand through community events, wellness sessions, and creative activities, giving different audiences reasons to visit.

Influencer Marketing

Influencer Marketing

Influencer Collaborations

Creator Sourcing · Outreach · Coordination · Hosting

Creator Sourcing · Outreach · Coordination · Hosting

Matched brands with creators who could naturally speak to their audience, from food and lifestyle creators to travel and wellness profiles. Managed the process from finding and contacting creators through to coordinating and hosting their visits.

LUSI & PAKAN Bali

Creators around food, lifestyle, and wellness with a strong Bali-based audience.

Creators around food, lifestyle, and wellness with a strong Bali-based audience.

LUSI & PAKAN Tabanan

Food, lifestyle, and travel creators who could introduce the Tabanan location to a wider Bali audience.

Food, lifestyle, and travel creators who could introduce the Tabanan location to a wider Bali audience.

ODIKA Lovina Villas

Travel and lifestyle creators focused on Bali stays, destinations, and experiences.

FNL Nourish

Creators within healthy food, fitness, wellness, and active lifestyle communities.

Creator-led Content

Concept Development · Content Planning · Talent Coordination · Production · Content Execution

Concept Development · Content Planning · Talent Coordination · Production · Content Execution

Worked with creators as on-camera talent to produce lifestyle content that showed what experiencing the brand could actually feel like.

Behind the Scenes at DESAKALAPATRA

Behind the Scenes at DESAKALAPATRA

A collection of moments from shoot days, client projects, and everything in between.